Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

Knoodling on the Pivot

For those who have been in business long, you have no doubt learned that the many challenges that have hit business- especially small business- are adding up. We had the Great Recession, The Pandemic, inflation and interest rates which have doubled in the past few...

Reflecting on Women’s History Month

As we close out the month of March, Women’s History Month, we wanted to reflect on the contributions women have made throughout history to culture and society as a whole. In the previous year, women made strides and advanced to a level that previous generations had...