Media Training: Rethinking the Formula

Media Training: Rethinking the Formula

Take Control Back Media training can seem like a daunting endeavor. It’s certainly not on the top of everyone’s list for fun. But when you change your perspective on it – it can give you an entirely new skill set you didn’t know you had. Talking to the press – whether...
Why Connected TV Advertising Makes Sense

Why Connected TV Advertising Makes Sense

Have you ever heard the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have an answer for that. It’s called Connected TV. It’s yet another opportunity to reach people that stream video content. What is Connected TV...