by Knoodle Digital | Aug 21, 2023 | Uncategorized
The thing about homebuilding is many CEOs come from construction and often struggle with marketing. They know 2x4s, not KPIs. But everything I know about marketing came from Knoodle’s first client, Fulton Homes. And 24 years later, Fulton Homes remains our biggest...
by Knoodle Digital | Aug 16, 2023 | Uncategorized
Every time Iván Galaz has been thrown into something, he comes out on top. Galaz, Creative Director of Knoodle, has done this his whole life. He came out as a vegetarian. His family accepted him. He came out as gay. Way easier than the vegetarian thing, according to...
by Knoodle Digital | Aug 15, 2023 | Uncategorized
“All you see is a final product, but in reality, there’s way more that goes on behind the scenes.” – Ivan Galaz, Creative Director Knoodle Ivan Galaz directs and produces all the videos for Knoodle clients and has a vision for every one of them. “When I...
by Knoodle Digital | Aug 10, 2023 | Uncategorized
There are a million and one good reasons to do video. For all the obvious reasons – it’s more interesting, visually appealing and attention grabbing. It increases engagement plain and simple. And consumers now expect video content from brands they support. To maintain...
by Knoodle Digital | Aug 3, 2023 | Uncategorized
Storytelling is an art form. But like most things, it can be taught – the basics can be at least. It all starts with a formula. It’s called the Story Arc. We all learned this in elementary school. Does conflict, setting, and plot ring a bell? You might be surprised...
