25 Years: From Image Quest to Knoodle

25 Years: From Image Quest to Knoodle

When we first opened, we were Image Quest, then finally in 2004 we settled and stayed with Knoodle. As my first client reminds me, it could have been worse. We almost chose the name, Platypus 7. But it was taken by a company that peddled explicit sexual content for a...
Media Training: Rethinking the Formula

Media Training: Rethinking the Formula

Take Control Back Media training can seem like a daunting endeavor. It’s certainly not on the top of everyone’s list for fun. But when you change your perspective on it – it can give you an entirely new skill set you didn’t know you had. Talking to the press – whether...
Why Connected TV Advertising Makes Sense

Why Connected TV Advertising Makes Sense

Have you ever heard the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have an answer for that. It’s called Connected TV. It’s yet another opportunity to reach people that stream video content. What is Connected TV...