Crisis Communication: First Steps

In Crisis Mode? Here’s what you do first. PR is almost always synonymous with positive attention and buzz. Until it isn’t. And a brand is in the hot seat with its reputation on the line and integrity in question. You may not realize it then (or ignoring it on purpose...

The Magic of Research

Know your client (or customer) with research and uncover how you can create more demand Most people wouldn’t enter into an investment without knowing something about the company they were investing in. For some reason, in the marketing world, people plunk down...